Does the Drug Facts Label for nonprescription drugs meet its design objectives? A new procedure for assessing label effectiveness

Does the Drug Facts Label for nonprescription drugs meet its design objectives? A new procedure for assessing label effectiveness

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We demonstrate an Video Cables expanded procedure for assessing drug-label comprehension.Innovations include a pretest of drug preconceptions, verbal ability and label attentiveness measures, a label-scanning task, a free-recall test, category-clustering measures, and preconception-change scores.In total, 55 female and 39 male undergraduates read a facsimile Drug Facts Label for aspirin, a Cohesive-Prose Label, or a Scrambled-Prose Label.

The Drug Facts Label outperformed the Scrambled-Prose Label, but not the Cohesive-Prose Label, in scanning effectiveness.The Drug Facts Label was no better than the Cohesive-Prose Label or the Scrambled-Prose Label in Drinking Utensils promoting attentiveness, recall and organization of drug facts, or misconception refutation.Discussion focuses on the need for refutational labels based on a sequence-of-events text schema.